Where we work

About location

Our team of experienced, highly qualified Tutors and Sports Coaches live and breathe our ‘Philosophy of Excellence’ to ensure that we utilise sport as a means of developing positive attitudes towards healthy lifestyles and education.

Location Contact Details

Who we work with

Through the power of sport, education and wellbeing, we make a positive impact to the nations well-being.


Ranging from sport clubs, community centres


Our partnership with local charities include Age UK North Tyneside, Tyneside Women's Health, Sunderland Bangladeshi Centre and Quadrant Leisure.

Schools and Colleges

We have several key school and college partnerships which host our education and skills programmes.

Local Authorities

Our work has been continuously supported by several local authorities in the North East.

Meet the team

Matt Hill

Matt Hill

Managing Director

Matt Hill

Matt Hill

Managing Director

Matt joined SportWorks in 2018 having worked for a leading sports charity for ten years. Matt oversees our Regional Hubs on a national scale, developing new partnerships and business relationships to support more people to become physically active.

Matt has a strong background in both strategic planning and management of large projects within the sports and education sectors. A qualified teacher, Matt has extensive experience of designing, managing and delivering impactful programmes to young people, families and adults within a range of community settings.

Outside of work, Matt is a keen in sport and fitness fan and enjoys spending time with his young family.


John Newton

National Operations Manager

John Newton

National Operations Manager

John is responsible for everything quality related at SportWorks, including delivery, staff development and training throughout the country. He liaises directly with Regional Managers to ensure the standardisation of delivery and customer service are conducted to the highest possible standard.

John joined SportWorks in 2018 and before this he enjoyed ten-years of success within charitable foundations of both professional Football and Rugby Union clubs. John is highly qualified with a BSc Hons Applied Sports Coaching and recently obtained an International Diploma in Project Management. His knowledge in the sector makes John a great mentor for the development and training of our national staff, providing logistical and strategic support.

Away from work, John is a big sports fan and enjoys spending quality time with his wife, daughter and son.


Matt Glass

Business Development Manager - South

Matt Glass

Business Development Manager - South

Matt oversees our Business Development in the South of England, developing new partnerships and business relationships to support more people to become physically active.

Matt brings a vast experience in business development, leisure operations, and business strategy to Sportworks and our business development team. Previous success within the sports, leisure and education sectors, Matt has a genuine passion for initiatives that get people active and healthy.

Away from work, Matt enjoys spending time with his young family as well as working on his own health and well-being.


Craig Holcroft

Craig Holcroft

Craig Holcroft, a former Teacher and leader spent six year leading in two schools before bringing his extensive expertise to SportWorks. Complementing his teaching background, he holds a Masters in Coaching and Leadership, adding a strategic dimension to his role.

Appointed to lead the North West and Midlands regions at SportWorks, in 2023, Craig has set ambitious goals, aiming to double participation rates in these areas by 2025.

Craig is an avid runner but passionate about all sports, especially Rugby and Crossfit. Craig can be reached at craig.holcroft@sportworksltd.co.uk

Beth Bowers

PE Teacher, SPIN School Sports Partnership, Kirklees

The Gymnastics course was very helpful to me as I haven’t done much gymnastics before. My confidence in gymnastics was very low, but after doing the course I now teach gymnastics once a week at a primary school and feel confident in what I am teaching. I now understand the different disciplines and how to teach them, along with the brilliant warm ups we learnt through stories which is great for the younger kids. I am currently teaching sequences and the children love it- I can even do a few examples myself! This course will help anyone who is teaching in primary schools, even those for secondary schools so they know what level pupils should be at.

Our programmes and services

Disability Short Breaks

SportWorks has extensive expertise in providing sport and exercise services for disabled children. Our model has been designed to improve the health and wellbeing of young people who take part while also providing an opportunity for respite for parents and carers.

Holiday Activities and Food Programme

SportWorks are delighted to offer children and families the opportunity to join us on our HAF programmes during the Easter 2023 holidays. We're running programmes in the following areas of the midlands:


Job Opportunities

Check out our current jobs in the Midlands

Casual Multi-Sport Coaches

Teaching & Activity Assistant – Part Time

Get involved

If you are in the public sector or a community organisation, this is the route for you...

Contact us

Support our work

If you want to become one of our corporate partners or you are a trust or foundation, this is the route for you...

Contact us