Where we work
North West

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About location

Harnessing the power of sport to improve health, education and employability skills our programmes are designed to contribute to healthier, more prosperous communities.

SportWorks operates several projects that use sport to enhance lives and build confidence from an early age. Our work comprises of specialist sports coaching projects for able and disabled people, educational work for disadvantaged groups or disengaged youngsters and ensuring children recieve a positive introduction to sport from an early age.

Our team of highly qualified Tutors and Sports Coaches live and breathe the ‘Philosophy of Excellence’ to ensure that they utilise sport as a means of developing positive attitudes towards healthy lifestyles and education.

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Location Contact Details

Meet the team

Craig Holcroft

Regional Coordinator

Craig Holcroft

Regional Coordinator

Craig Holcroft, a former Teacher and leader spent six year leading in two schools before bringing his extensive expertise to SportWorks. Complementing his teaching background, he holds a Masters in Coaching and Leadership, adding a strategic dimension to his role.

Appointed to lead the North West and Midlands regions at SportWorks, in 2023, Craig has set ambitious goals, aiming to double participation rates in these areas by 2025.

Craig is an avid runner but passionate about all sports, especially Rugby and Crossfit. Craig can be reached at craig.holcroft@sportworksltd.co.uk

Matt Hill

Matt Hill

Managing Director

Matt Hill

Matt Hill

Managing Director

Matt joined SportWorks in 2018 having worked for a leading sports charity for ten years. Matt oversees our Regional Hubs on a national scale, developing new partnerships and business relationships to support more people to become physically active.

Matt has a strong background in both strategic planning and management of large projects within the sports and education sectors. A qualified teacher, Matt has extensive experience of designing, managing and delivering impactful programmes to young people, families and adults within a range of community settings.

Outside of work, Matt is a keen in sport and fitness fan and enjoys spending time with his young family.


John Newton

National Operations Manager

John Newton

National Operations Manager

John is responsible for everything quality related at SportWorks, including delivery, staff development and training throughout the country. He liaises directly with Regional Managers to ensure the standardisation of delivery and customer service are conducted to the highest possible standard.

John joined SportWorks in 2018 and before this he enjoyed ten-years of success within charitable foundations of both professional Football and Rugby Union clubs. John is highly qualified with a BSc Hons Applied Sports Coaching and recently obtained an International Diploma in Project Management. His knowledge in the sector makes John a great mentor for the development and training of our national staff, providing logistical and strategic support.

Away from work, John is a big sports fan and enjoys spending quality time with his wife, daughter and son.


Tom Leeming

Business Development Manager - North

Tom Leeming

Business Development Manager - North

Tom is responsible for business development across the North of England which includes creating partnerships with local authorities, schools, community clubs and charitable organisations.

Tom has as strong background in sales and business development within the sports and education sector. Before joining SportWorks in 2023, he spent 10 years building his own sports coaching company in Yorkshire. Following this, he then moved into various sales leadership roles supporting businesses to grow and scale quickly.

Outside of work, Tom is a big Leeds United fan and bang average golfer!


Who we work with

Through the power of sport, education and wellbeing, we make a positive impact to the nations well-being.


Ranging from sport clubs, community centres

Schools and Colleges

We have several key school and college partnerships which host our education and skills programmes.

Local Authorities

Our work has been continuously supported by several local authorities in the North West.

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Learning Skills Council

‘’SportWorks offer a fantastic provision that engages NEET and vulnerable young people and providing a stepping stone to achievement. Their tutors are lively and innovative, promoting enthusiasm and skills that are adaptable to both social and employment environments’’.

Our programmes & services

Enhancing the lives of children with disabilities

Our disability programmes are structured to improve health and wellbeing amongst those attending while also providing parents and carers with respite to improve the quality of life for families with disabled children.

Utilising sport to successfully engage disengaged children

We deliver sports themed accredited and non accredited educational programmes for disengaged pupils. They are designed to help participants re-integrate into the mainstream school system and/or assist in the development of their employability skills.

Providing schools with the tools to allow children to develop an enthusiasm for sport

We manage and deliver teacher training courses focused on “up skilling” Primary School staff within PE and sport.

Job Opportunities

Check out our current jobs in North West

Casual Multi-Sport Coaches

Teaching & Activity Assistant – Part Time

Get involved

If you are in the public sector or a community organisation, this is the route for you...

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